The Ultimate Guide to background music for presentation
Ever discovered yourself humming a jingle nonstop? Or getting unusually emotional over a certain song on the radio? Or remembering every line to a teen anthem you have not heard in decades?
Music subconsciously affects our mood, energy levels, memory recall and even behaviour. It can increase our sense of connection to people, experiences and areas-- even companies.
It's this result that looks into have been measuring for the past two years. The bulk of research study reveals a clear connection between soundtrack and a business' performance. And yet, music stays among the most underused tools for organization success.
Here at Ambie, we're determined to assist service owners understand the genuine value of music for their brand. That's why we've sorted through the mountains of research study to set out the facts straight.
Now, whether you're an Ops Director or self-appointed store DJ, you can totally comprehend-- and capitalise-- on music in your service. Dining establishment background music
Background music can affect how a client feels, thinks and even invests in your place
How background music effects your client experience Impressions are lasting impressions.
In his famous TED talk, Daniel Kahenman (the Nobel-winning rockstar of behavioural psychology) discusses how it only takes one negative occasion to destroy a person's perception of an entire experience. (We dig into this more in our Why music matters article).
Kahenman's words are powerful inspiration for services to guarantee every interaction with consumers is a positive one. From the minute a client walks through the door, to the moment they leave-- every step of the consumer journey need to include value. Music is necessary to this process. 81% of consumers state that service background music lifts their mood, while 71% say it creates a better atmosphere overall. From the moment a customer walks through the door, to the moment they leave-- each step of the client journey ought to add value. And when customers feel good in a space-- they act different within it. Did you understand that merely playing music that consumers enjoy makes them 24% more most likely to purchase a product?
It's no surprise why 84% of organisations who concentrate on enhancing consumer experience report increased earnings. How is your company background music developing a positive customer experience?
Business background music and the customer experience QUICKLY FACTS: How music effects customer experience (Source: BrandChannel, MarketingCharts and PPL. Links in text to full reports).
How business background music builds your brand name identity It's a hard market. E-commerce is ever increasing, the High Street ever crowding. Services are searching for new methods to magnify their brand name in order to stand apart. And client experience has become critical.
In 2013 a Walker Information research study predicted that by 2020 customer experience would defeat rate and item as the key differentiator between brand names. We're now seeing that reality.
Music is a direct and affordable way of establishing state of mind and structure rapport with your target market. Often when we consider the components that build a brand name, or consumer experience, we think about the visual components-- signs, design, logo designs etc. We forget the important role of sound in establishing identity too. But according to Brand name Channel, 96% of brands who utilize music that fit their identity are more likely to be recalled by consumers. This makes music a direct and cost-efficient way of setting the tone of your brand and structure connection with your target market.
On top of this, a HUI Research study experiment concluded that simply playing brand-matched music over a generic mix of songs could see sales boost by 9%. (Which we unload more in this How background music can improve your company post). How does your noise identity help you stick out from competitors? music and branding.
QUICK FACTS: How music impacts your brand (Source: BrandChannel, Seems Like Branding and HUI Research. Links in text to full reports) How background music fosters customer commitment.
Did you know that obtaining a brand-new client costs around 6X more than keeping an existing one? And you're 50% most likely to make a sale to that existing client. So a 'sticky' customer base can be a simple way of keeping sales volume. But securing the continuous the trust of these consumers requires more effort. The ideal soundtrack can 'speak the language' of your consumer base; resonating with their values, tastes and aspirations. Music can be a meaningful layer of this strategy. The best soundtrack can 'speak the language' of your consumer base; resonating with their values, tastes and aspirations. It can increase an individual's sense of belonging to a brand name, plus their likelihood of returning. In reality, more info a research study from Music Functions found that 31% of customers said they would go back to a service if the music was right. 21% said they would likewise recommend that company. This describes why over two thirds of entrepreneur declare that music motivates repeat organization.
It's not all about loyalty cards. Music makes your perfect consumers feel welcomed when they go into, understood when inside, therefore more likely to return when they leave.
Does your music match the taste and worths of your clients and customers?
QUICK FACTS: How music effects customer loyalty (Source: Music Works. Hyperlinks in text to full reports).
How service background music increases sales income Your organization background music brings numerous intangible advantages-- increased brand awareness, client experience, loyalty. But when it pertains to the lifeblood of your business-- sales-- exists a quantifiable difference?
You bet. In a landmark Milliman research study, he showed how playing slower music decreased the speed at which customers moved through a shop. However the most fascinating take away? He likewise tape-recorded this change in customer behaviour caused as 38% sales increase. (If you're curious, we check out the Milliman research study in our Matching music to your trade patterns blog piece).
Millian was one of the very first to connect music to customer behaviour, however he was not the last:.
Cain-Smith and Curnow showed how music volume could impact traffic through a shopping center. Caldwell and Hibbert connected a slow pace to increased dwell-time and drink purchases.
Knöferle revealed how small musical secrets could drive extra invest in some contexts.
HUI Research found that brand-matched music in the food and drink sector might increase sales by 9%. A Texan study discovered specific genres might set off more expensive getting choices.
( And if you're a numbers person, we cover more in our How background music can enhance service post).
Phew! The numbers are as illuminating ... and overwhelming. However if you're scratching your head over whether Tchaikovsky or Beyonce will produce more sales, keep the words of Milliman himself in mind:.